of multi-location retailers do not have a consistent location-level contribution margin report, meaning underperformers are identified by intuition, not data. , Retail Operations Benchmark, 2023
The Problem
Company-level financials average the performance of all locations. That averaging is what makes underperformers invisible until the loss is too large to ignore.
One or two underperforming locations can absorb the profit generated by multiple high-performing ones. Without location-level P&L visibility, the drag is invisible at the company level.
Rent, staffing minimums, and allocated overhead don't flex with sales. A location generating /mo in revenue with in fixed cost contributions is burning cash, and the number rarely surfaces without a dedicated review.
Labor schedules built on peak-season traffic or management intuition, not transaction data. Locations that are consistently overstaffed relative to foot traffic compound the loss every pay period.
Inventory allocated evenly across locations rather than weighted toward velocity. High-sell-through stores run thin while low-traffic locations carry excess stock that marks down.
Locations held past their productive life because no one has modeled the cost of exit versus the cost of continued operation. Lease breakage penalties feel large, but may be smaller than the ongoing loss.
P&L reporting at the company level masks which locations are contributing and which are consuming. Without contribution margin by store, decisions are made on gut rather than data.
The Diagnostic
Revenue and gross margin by location
Fixed cost allocation per location
Labor cost vs. transaction volume by location
Inventory velocity and markdown rate per location
Lease terms, renewal dates, and exit cost analysis
Contribution margin ranking across all locations
The Process
What We Find
The goal isn't always to close locations. It's to know exactly which ones to invest in and which ones to tighten, and to make that decision from data, not intuition.
Find Out Which Locations Are Holding You BackGet Started
Tell us how many locations you operate. We will build a contribution margin view before we talk so the call is about findings, not discovery.
What to expect:
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